Pınar is a woman who comes from a traditional family and is trying to stand on her own feet in Istanbul. Working as an assistant brand manager at a food company, Pınar appears strong and determined from the outside, but in her inner world she is searching for love, promotion, and her own identity. When blowing out the candles on her birthday cake, Pınar's only wish becomes "let the promotion and love I've been waiting for finally come."